purpose

​The first step will be to clarify the purpose that overarches every other sub purpose and that underlies every meaningful, motivating impulse. Here the executive discovers why they are here and how their various purposes dovetail into a single, senior purpose. 

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Purposes are commonly overlooked but through identification, they expose the elements of distractions and departure from the meaningful actions they should be doing.  ​​Purposes clarify the boundaries of what the organisation or executive must focus on and what it must reject.