goal

The determination of the set of goals that identify the organisational and personal objectives the executive wishes to achieve.

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How should these goals be determined? How to add sub-goals that then dovetail into a single, major goal. How should these be balanced across personal and organisational objectives. 

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​This creative, liberating process involves the executive's emotions, logic and imagination, helping the executive to define to themselves WHO they are, WHAT they are and WHERE they fit in within the environment in which they operate. 

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From clarification of the above, we can start work towards achievement. ​​